Juzo presented us with an opportunity to build them a custom modular exhibit highlighting their brand and products, allowing for lit product displays, and a large presentation area in a 20’x50′ footprint. Considering Juzo’s products are known to be colorful, and bright, we let the products speak for themselves. Also, we added a demonstration area with 4 – 48″ display panels, that would sync with LED uplighting, depending on the slide, or part of the presentation. So if the product on screen was pink stockings, the lights would turn pink, etc, etc. The subtle effects were simply “cool” and the booth became a destination spot for the entire UIP show, immediately.